"Having worked the escrows for BlueKey for the last 6 years, I find that they are very knowledgeable and experienced in multiple transactions, including assets sales, stock transfers, holding escrows and real estate. As a dual acting Broker they listen carefully to the needs of the parties, and their transactions are always smooth. BlueKey is a delight to work with, and highly recommended for any business transactions."

-I. Lillenes, Escrow Officer

CODE OF ETHICS

This code governs the actions of all BlueKey Associates as a means of establishing a uniform standard of conduct. All BlueKey Associates adhere to the ethical principle of business and believe the investment risk and effort required to build a profitable business or enterprise. In addition, at BlueKey, every client deserves a fair evaluation and a straightforward, professional, and honest presentation to both seller and buyer.
  • Covenant One: The business broker should keep himself/herself informed as to trends affecting business opportunities.
  • Covenant Two: The business broker shall make a reasonable effort to protect the all parties and the public to a transaction against fraud, misrepresentation, or unethical practices in the area of business opportunities.
  • Covenant Three: The business broker shall have a responsibility to recommend that clients use attorneys and tax accountants for independent advice on transactions.
  • Covenant Four: The business broker should keep in a special bank account, separated from his/her own funds, monies coming into his/her possession in trust for other persons.
  • Covenant Five: The business broker, for the protection of all parties with whom he/she deals, should see that financial obligations and commitments regarding business opportunity transactions of which he/she is a part are in writing, expressing the exact agreement of the parties. He/she should also see that copies of such agreements are placed in the hands of all parties involved.
  • Covenant Six: A business broker, in accepting employment as an agent, pledges himself/herself to protect and promote the interests of the client. This obligation of absolute loyalty and honesty to his/her client's interest is primary, but it does not relieve the business broker from the obligation of dealing fairly with all parties to the transaction.
  • Covenant Seven: Since the business broker is representing one or another party to a transaction, he/she should not accept compensation from more than one party without full knowledge of all parties to the transaction.
  • Covenant Eight: The business broker shall not serve as both principal and consultant on a transaction unless a full disclosure is made in writing to all principals involved.
  • Covenant Nine: The exclusive listing of property should be urged and practiced by the business broker.
  • Covenant Ten: The business broker, when acting as an agent in the management of a business, should not accept any commission, rebate, or profit on expenditures made for an owner without the owner's knowledge and consent.
  • Covenant Eleven: The business brokers should not undertake to make an appraisal that is outside or beyond the scope of his/her experience without first obtaining the assistance of an authority on such types of property unless the extent or lack or experience of the business broker is fully disclosed to the client.
  • Covenant Twelve: A business broker when making a formal appraisal of a business opportunity should not render an opinion without careful and thorough analysis and interpretation of all market and economic factors affecting the value of the property.
  • Covenant Thirteen: The business broker should not undertake to make an appraisal or render an opinion of value on any property when he/she has a present or contemplated interest unless such an interest is specifically disclosed in the appraisal when his/her employment or fee is contingent upon the amount of his/her appraisal.
  • Covenant Fourteen: The business broker should not submit or advertise a business without authority; in any offerings, the price quoted should not be other than that agreed upon with the owners as the offering price. A business broker should always have written authorization to sell or purchase as the case may be from the prospective seller or purchaser. Said in writing shall include all the material of the terms of the sale or purchase, including price, term of the agreement, and compensation to be paid to the business broker.
  • Covenant Fifteen: All bona fide written offers will be submitted to the seller. The decision to accept or reject an offer remains with the seller at all times.
  • Covenant Sixteen: The business broker will not engage in the practice of disclosing one buyer's offer to another buyer as a sales technique.
  • Covenant Seventeen: The business broker should seek no unfair advantage over his/her fellow brokers, and should willingly share with them the lessons of his/her experience and study.
  • Covenant Eighteen: The business broker should conduct his/her business to avoid controversies with his/her fellow brokers and cooperate willingly with other business broker both inside and outside the firm.
  • Covenant Nineteen: In the best interest of our clients, society, and his/her associates, the business broker should be loyal to his/ her community and active in its work.
  • Covenant Twenty: The business broker shall not deny equal professional services to any person for reasons of race, creed, sex, or country of national origin. The business broker shall not be a party to any plan or agreement to discriminate against a person or persons on the basis of race, creed, sex, or country of national origin.

BlueKey sends out a regular newsletter that is very
informational and will help you gain a better understanding
of what you should do to improve your business
opportunity skills.

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HEADQUARTERS :: Berkeley, CA               SOUTHERN CA OFFICE :: LAGUNA NIGUEL, CA
510.812.2233 P    510.217.4464 949.637.6419 P    949.315.3514 F

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