What if you become ill (or worse)?

 Have to sell your business quickly?

Want to retire soon?

Do you have a profitable exit strategy in place?

As a business broker and facilitator of the sale and purchase of quality companies, we know that the better your company demonstrates its profits and the higher they are, the higher price will be and the faster sale.  If you are interested in maximizing the future sale price of your business, consider PriceMax, a confidential business exit system, created exclusively for our BlueKey clients. 

PriceMax Business Exit System

PriceMax establishes for small to mid market business owners, a confidential, systematic means of preparing their business for sale.  Utilizing a simple but measurable 15-point dashboard, business owners are able to track profitability, expenses, marketplace, and curb appeal, thus optimizing the potential to receive the maximum price desired for their business- regardless of current economic conditions.

How does PriceMax work?

You will be sent a simple tracking sheet with 15 measurable data points covering financial information, facilities agreements, product/service descriptions, maintenance schedules and more.  To begin the program, you will write in your current figures and fax the completed sheet plus 4 years of financial statements back to our confidential fax.  The tracking sheet is also available by email if you prefer. 

Next, we will gather your detailed company data, research industry trends, perform a financial assessment and determine current comparables to complete an opinion of value for your company.  From this information, we will assist you in determining actions to be taken to realize top value for your business and your target exit date. This is the true starting point to realizing your premium price at the time of sale.

From that point forward, we will update your dashboard and opinion of value annually (next years financials will be needed) to provide you with an on-going, systematic means of preparing your business for a profitable sale.  Your dashboard and opinion of value will be confidentially maintained until you reach your target exit date and are ready to sell.  For more information on this program, please click this link to view our Frequently Asked Questions.

How much does it cost?

The initial opinion of value and annual dashboard are a one-time cost of $1,950 for companies up to $3 million in sales.  Over $3 million, the fee is $2,950.

Annual updates are $500 for all companies. Should you decide to engage BlueKey Business Brokerage Mergers & Acquisitions when you are ready to sell, we will credit you back up to $2,000 in annual update fees at the close of escrow.  

How do I get started?

Simply contact us at 510.215.5155 or email to pricemax@bluekeybma.com and one of our experienced intermediaries will contact you shortly.

Congratulations on your decision to

think strategically and proactively!  Many businesses on the market today are valued thousands of dollars LESS than they should be.

Frequently Asked Questions

Here is a brief list of some commonly asked question about our PriceMax program. 

Should there be additional questions not covered below, please contact us at 510.215.5155 or send an email to pricemax@bluekeybma.com and one of our experienced intermediaries will contact you shortly.

Question: Do I need to be under contract to take advantage of this program?

Answer: No, as long as you are a principal decision maker in the company, willing to sign a simple one-page agreement and prepay the fee, we will be happy to provide this valuable service for your company.

Question: Is this a financial audit?

Answer: No, we will rely on your input and financial statements to perform the financial assessment, market analysis and opinion of value.

Question:  What is the purpose of the financial assessment?

Answer:  The assessment will identify those areas were corrective actions can be taken to free-up cash (inventory, accounts receivable, etc.) that can be used for working capital, pay down debt, expand marketing, etc.  In addition, opportunities to improve profitability and reduce expenses will also be highlighted.

Question: Is the financial assessment really necessary?

Answer: Yes, you will be amazed at what you will learn.  You will see your business in a totally different light with comparative analysis, trends and hidden pockets of cash displayed in simple read graphs and charts.

Question: How will looking back in time at Financial Statements help my company prepare for a future sale?

Answer: Financial Statements do reflect past occurrences but they also identify trends and simmering problems which can be worked on in now.  In addition, we can share with you simple measuring techniques that allow your company to monitor its real time health and take corrective action immediately.

Question: Who would provide the information needed for PriceMax analysis?

Answer: The CEO/President or CFO/Accounting Manager and someone involved in Sale and Marketing. 

Question: How in depth is the marketplace analysis?

Answer: The review will be based upon publicly available data and will cover two or three direct competitors.  Interviews, product sampling, customer surveys, etc. will not be conducted for this review.  These extended activities can be contracted for under a separate consulting engagement.

Question: How is the companys value calculated?

Answer: The opinion of value will be determined by adding owners salary, health benefits, financial perks, depreciation, amortization and non-reoccurring expenses to the net income stated on the profit and loss statement or tax returns.  By adding these items back to the financial statement, a buyer will have a better idea of how much income he or she can expect to receive when they take over the company.  The adjusted net profit is frequently referred to as Sellers Discretionary Earnings. Comparables and asking price of current listings are also utilized to determine an appropriate the market price for your business.

Question: What are some of the elements contained on the Dashboard?

Answer: The following represents a sampling of the elements that can be included on the dashboard (these may change depending on the industry, type of business, condition of the company, etc.):

        Opinion of the company's value

        Profitability

          (Gross Profit Margin, Net Profit Margin)

        Activity Ratios

          (Inventory Turnover, Average Collection Period)

        Cross Comparisons

          (Sales to Working Capital, Sales to Inventory)

        Cash Conversion Cycle in days

        Trend Analysis reflected as positive or negative for

        key financial measures

          (Cash Conversion, Profit Margins, Turnover Ratios)

        Projected Financials based on selected what-if scenarios

        Marketplace Trends

        Rental market conditions

        Others?

Question: Do you have references?

Answer: Yes, BlueKey and CRS Business Associates (provider of analytic analyses for the PriceMax program have been in business for over 4 years.  We have worked with many companies over these years.  We would be happy to provide a list of current and past clients as an appropriate step in finalizing the acquisition of this service.